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(The Conversation) — Virtue signaling is designed to communicate specifically to one partisan tribe and to affirm its moral superiority. A scholar of ethics and politics explains why that is unwelcome in a divided US.
The phrase "virtue signaling" might be new, but the practice is as old as morality itself.
Virtue signalers are inclined to pat themselves on the back. But real virtue requires work and is hard to fake.
Virtue signaling is designed to communicate specifically to one partisan tribe and to affirm its moral superiority. A scholar of ethics and politics explains why that is unwelcome in a divided US.