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Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. Given the significant role advertising plays in shaping society, companies that embrace a social cause should stick to brand values. The following is a preview of one Media, Advertising, and Marketing report, the Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising. You can purchase this report here. Latin America is a region of many paradoxes. It is home to one of the world's most racially diverse populations, yet many groups remain...

Insider Intelligence's US Time Spent with Media 2021 Update explains the final 2020 US time spent with media numbers and presents the 2021 forecast. You can purchase the report here. The onset of the coronavirus pandemic caused digital media consumption to skyrocket across a multitude of platforms. From recording TikTok videos, to binge watching TV series, US adults spent hours consuming media per day throughout 2020—and this trend will likely continue through 2021 and beyond.  Digital media consumption skyrocketed in 2020. ...

Brands are leveraging social media checkout and shopping integrations as tech-savvy consumers engage with social commerce more often. Insider Intelligence's Social Commerce 2021 report dives into top social commerce trends and strategies. You can purchase this report here. The immediacy and convenience of online shopping has led to massive growth in ecommerce—and social distancing and stay-at-home orders amid the coronavirus pandemic further propelled its popularity. According to an Insider Intelligence forecast, the average time spent per day with social networks increased from 56.23 minut...

Automated underwriting is being used by insurance companies to streamline the underwriting process. Business Insider Intelligence Insurance companies that leverage advanced technology to automate the policy underwriting and risk assessment process will likely remain atop the list of their competitors. The process of streamlining insurance underwriting is known simply as: automated insurance underwriting. We've broken down how this process works, while noting how some companies are already reaping the benefits throughout the ins...

Gen Xers' share of total household wealth is barely half of that held by baby boomers, and impacts brought on by the coronavirus pandemic haven't helped this financially unstable cohort. In the Gen X amid the Pandemic Report, Insider Intelligence assesses US Gen Xers' finances and how they've been affected by the pandemic. Many Gen Xers have yet to recover from the Great Recession , and the pandemic didn't help the unstable financial health of this cohort. Gen Xers have been pushed to adjust their bill payment methods, retirement plans, ...