IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts
Share this article Share this article NEW YORK, April 7, 2021 /PRNewswire/ -- As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience. In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. "The second half of 2020 made up for the rather abrupt drop in advertising revenue experienced toward the end of the second quarter," said Susan Hogan, Senior Vice President, Research and Ana...
Source: prnewswire.com