Pre-Diwali orders still on shelves, kiranas cut back on fresh orders with FMCG companies, ET Retail
FMCG companies had indicated that consistent decline in rural markets had halted in the September quarter but deficient rains, followed by a spike in food prices affected the second part of the quarter. Sales in villages fell 9.6% year-on-year in November, more than the 3.5% decline in cities, said Bizom, which expects rural consumption rebound to take slightly longer.
Source: indiatimes.com