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FMCG Cos: FMCG giants such as Nestle, ITC, Parle Products, LT Foods, and Coca-Cola are adopting real-time data exchange and demand forecasting to prevent stock-outs at quick-commerce (Q-comm) platforms like Blinkit, Swiggy Instamart, BBNow, and Zepto.
FMCG giants such as Nestle, ITC, Parle Products, LT Foods, and Coca-Cola are adopting real-time data exchange and demand forecasting to prevent stock-outs at quick-commerce (Q-comm) platforms like Blinkit, Swiggy Instamart, BBNow, and Zepto.
FMCG companies had indicated that consistent decline in rural markets had halted in the September quarter but deficient rains, followed by a spike in food prices affected the second part of the quarter. Sales in villages fell 9.6% year-on-year in November, more than the 3.5% decline in cities, said Bizom, which expects rural consumption rebound to take slightly longer.
FMCG companies had indicated that consistent decline in rural markets had halted in the September quarter but deficient rains, followed by a spike in food prices affected the second part of the quarter. Sales in villages fell 9.6% year-on-year in November, more than the 3.5% decline in cities, said Bizom, which expects rural consumption rebound to take slightly longer.