New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021
New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021 CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers share this article 1 min There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don't expect to downsize or re-structure their organizations. Adverti...