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Future Of MarTech Depends On CMO-CIO Relationship

/PRNewswire/ As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs. ....

Martech Kpis , Donovan Neale , Jason Galloway , Asia Pacific , Kevin Sugarman , Fidelity Investments , Geobranding Center , Coalition To Leverage , Brand Inspiration Center , Marketing Supply Chain Institute , Digital Marketing Performance Center , Ge Healthcare , Chief Marketing Officer , Martech Pay Off , Donovan Neale May , Marketing Consulting Practice Lead , Middle East , Customer Experience Board , Optimize Sales Effectiveness , Kcmo Council , Computer Amp Electronics , Market Research Reports , New Products Amp Services , டொநொவந் நீல் , ஜேசன் காலோவே , ஆசியா பெஸிஃபிக் ,

New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021


New CMO Council Report: Global Marketing Leaders Looking for Growth and Recovery in 2021
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers
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There s some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO Council say they will boost marketing spend in the coming year and most don t expect to downsize or re-structure their organizations.
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While many industry sectors have struggled in the past year, it appears most marketers have already done all the cutting, pruning and restructuring of budgets and teams in 2020, notes the Chief Marketing Officer (CMO) Council. ....

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