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In the world of drinks innovation, there have been a clear number of trends that have emerged during the events of 2020/21, fuelled by the impact of COVID-19 on consumer purchasing habits.
Skylark Spirits launches own rum brand, Vidya Skylark Spirits, a specialist sugar cane spirits importer based in the UK, has announced the launch of its own rum brand. Vidya Rum has been created jointly by Skylark Spirits and rum reviews and events site RumCask, run by brothers Jaz and Indy Anand and Chet Ladwa. Its first independent bottling, The River Mumma, uses rum distilled at the New Yarmouth distillery in Jamaica in 2005 which has been aged in ex-Bourbon casks in Jamaica and Europe. Bottled at 61.5% ABV, the run of this single barrel rum is limited to 255 bottles. River Mumma is ...