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Dr. Richard C. Larson and Dr. Raymond P. Fisk honored as role models for lifetime achievements in advancing understanding and practice of service innovation

United statesRichardc larsonRaymondp fiskHanken school of economicsTexas state universityJournal of service researchServices marketing special interest groupJournal of the academy marketing scienceService awards in innovationNational science foundationServices discipline awardService research awardAmerican marketing associationNational academy of engineeringInternational society of service innovation professionalsGlobal services marketing perspectives