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Four years after a re-branding campaign was started to turn Carson City's tourism fortunes around, data since 2013 has shown the investments are beginning to pay significant dividends for the community.
A new campaign is encouraging residents to see Carson City in a new way — then share it with the rest of the community. “Ride Carson City is more than just a campaign,” said Kyle Horvath, social media manager for the Carson City Visitors Bureau. “It embodies the Carson City lifestyle. It celebrates a community that is active at all ages.”