German personal care brand Sebamed's dig at HUL's Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and HUL escalates The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove. Hindustan Unilever (HUL) said in a media interview that the company will take a ‘suitable action’ against rival Sebamed’s print ads that targeted its soap brands. The German personal care brand Sebamed claimed that its cleansing bar is better than soaps like Dove, Rin, Pears and Lux that its competitor Hindustan Unilever offers. Sebamed also ...
Source: businessinsider.in