Rinaldo Made News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Rinaldo brought home $28 million in endorsements last year. add that to the $52 million he made on the field. that's 80 million bucks making him the second highest paid athlete in the world. >> definitely, yes. >> reporter: rinaldo's brand has made him the sport's most famous star. he's known a stunning 84% of the world's population. that's according to sports marketing company repacon. has nearly 27 million twitter followers. he started his own line of underwear. [ whistle ] >> reporter: his own magazine. and he's hoping the business of being cristiano rinaldo is the best in the world. >> i l...

Star, rinaldo made his name at manchester united where he reportedly brought over $238,000 a week. that made him the highest paid player in history. but he became the most expensive footballer ever when he moved to real madrid, a transfer worth $132 million. he's currently signed to a five-year, $206 million deal. >> a lot. >> reporter: rinaldo won soccer's highest individual award last year for the second time. go ahead and ask him who's the best in the business. >> i think it's me. >> reporter: he's been named the most marketable soccer player. he has a nike deal worth millions. plus deals w...