Gen X and boomer Americans are doing amazing things in the second half of life
Passion careers, going back to school and scaling mountains prove there’s so much more to life after age 50.
Source: marketwatch.com
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Passion careers, going back to school and scaling mountains prove there’s so much more to life after age 50.
The 50-and-older set has $8.3 trillion in spending power.
Consumers ages 50 and up are growing in both population and spending power, and it's time for brands to adjust their reach and messaging accordingly.