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Publica by IAS, Index Exchange, and The Trade Desk unveil new research showing an 84% drop in ad selection carbon emissions by adopting OpenRTB 2.6 for CTV advertising

Powered by data from Scope3, the research found newly introduced pod bidding feature drives further efficiency and sustainability throughout the CTV advertising supply chain
NEW YORK, June 16, 2023. | June 16, 2023 ....

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Up and Coming Professionals to Know in Advertising Technology

These early- and mid-career professionals are helping advertisers crack the code on streaming TV ads, retail media, and many other opportunities. ....

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An open letter from alumni on mental health

“Too many of us believed, like I did, that seeking help was a sign of weakness or failure. Many of us wish we sought help sooner. And we wish we had defeated the stigma, so you wouldn’t have to face it.” ....

United States , Kendyl Salcito , Philip Fajardo Hopkins , Pourakis Theodoropoulos , Jaclyn Lasaracina , Jessica Duke Beall , Scott Syverson , Jessiez Yu , Emily Harris , Dave Mcshea , Dan El Padilla Peralta , Jamal Motlagh , Amy Lai , John Hrvatin , Catie Cambria , Natsai Nyakudarika , Lisa Frist Bohn , Elizabeth Friedman , Donna Garnier , Lindsay Mcgregor , Corey Sanders , Lawrence Azzaretti , Rob Hazan , Cecile Roach Delafield , Sarah Dobkin , Shaun Callaghan ,

IAB Tech Lab escalates attack on CTV ad fraud with ads.cert 2.0

IAB Tech Lab escalates attack on CTV ad fraud with ads.cert 2.0
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