Blockgraph and The Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms
Blockgraph and The Trade Desk Announce Integration Plan to Securely Activate First-Party Data Via Unified ID 2.0 Across Convergent TV Platforms 05/07/2021 | 11:00am EDT Send by mail : Message : Required fields NEW YORK, May 07, 2021 (GLOBE NEWSWIRE) -- Blockgraph, the only Identity Operating System (IDoS) purpose-built for the TV ecosystem and with a commitment to privacy, today announced that it plans to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting into convergent TV advertising. Unified ID 2.0 is a new industry-wide approach to internet identity tha...
Source: marketscreener.com