OFC 2021: Retailers debate challenge for small farms selling direct
OFC 2021: Retailers debate challenge for small farms selling direct >More in © Tim Scrivener Selling farm produce direct to the consumer can pave the way to better margins, though producers can also work with supermarkets to sell their branded wares, the Department for International Trade’s Rob Ward told the Oxford Farming Conference. Mr Ward said his family’s Shropshire farming business had learned much about consumer demands since operating “pick your own” in the 1960s and a farm shop from the 1990s, and this had helped in u...