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Despite the abundance of NPDs for plant-based meat in recent years, concerns about nutrition still resound in the sector. There are many nutrients, critics claim, that are difficult to find outside of animal products. One of these is B12. Yet it is possible for plant-based meat to contain B12, with some manufacturers including it in their products.
As veganism becomes more of an appealing and accessible option for many, marketers may be tempted to stock plant-based alternatives to appease new consumers. Paradise’s creative account manager Amber van de Sande suggests some considerations brands should make ahead of vegan marketing.
Veganuary is back, but don't worry – the vegan police aren't out to arrest you With a number of brands launching campaigns encouraging consumers to ditch meat for a month, Veganuary's comms chief tells Campaign why the initiative found new audiences even amid the stresses of the pandemic and why it's not the 'vegan police'. by Emmet McGonagle Sign in to continue Free email bulletins