Apple buys the rights to acclaimed film CODA in Sundance Film Festive record-setting $25M deal
The 2021 Sundance Film Festival kicked off on Friday, January 28, with the annual event going completely virtual due to the COVID-19 pandemic. The highly acclaimed drama film CODA had its world premiere on opening day in the U.S. Dramatic Competition, and within short order Apple, Amazon and Netflix got into a bidding war over worldwide distribution rights. By the following day, it was Apple who landed the coveted coming-of-age film about a hearing teenager in a deaf family for $25 million, which broke the festival's acquisition record. Frenzy: Apple bought the worldwide distribut...