Swarovski shines bright in hard times with the most ambitious brand transformation and retail innovation
Swarovski shines bright in hard times with the most ambitious brand transformation and retail innovation Share Swarovski is undergoing a retail renaissance and it’s unlike anything you’ve ever seen before. To tell us what’s going on at the 126-year-old company, we reach out to its managing director for Southeast Asia and India – Lars Schmidt, who shares at great length Swarovski’s new brand identity that encompasses the reimagining of the 32-year-old Swarovski Swan and its stores. Also read NEW LIGHT “Swarovski has kicked off its greatest transformation in history leading towa...
Source: prestigeonline.com