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Sway LA Invests In 'Sillybandz' Ahead Of Once-Beloved Bracelet Brand's Relaunch

Josh Richards, have tendered an investment in the beloved collectible toy brand
Sillybandz. While the guys have made a slew of individual investments, this marks Sway’s first stake as a group. The size of the investment was undisclosed.
Sillybandz are silicone rubber bracelets that come in packs of 24, and are sold according to different themes, including animals, holidays, and celebrities (thanks to licensing deals with the
Kardashians and
Justin Bieber). When not being worn as bracelets, Sillybandz revert to their various original shapes. The product was created by the entrepreneur
Robert Croak and rose to popularity in the early 2010s, whereupon they even became traded as collectibles, particularly their rarer iterations.

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