Hixih believes in Forceland tire potential
PASADENA, Calif. — May the Forceland be with you. At least that's what Kyle Dou, general manager of Hixih Rubber Industry Group Co. Ltd., and his sales team are hoping. Early last year, Hixih became the exclusive North American distributor for the Forceland brand of passenger and light-truck tires. The private brand, controlled by Singapore-based Forceland Tyre Pte. Ltd., is manufactured at Zhongce Rubber Group Co. Ltd.'s plant in Thailand. Forceland offers a portfolio with 135 sizes of passenger and light truck tires — with plans to add 14 more sizes by year end — including a new "hyb...
Source: tirebusiness.com