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According to Istrian tourism officials, 190,000 people visit olive growers and producers on the peninsula each year. Now, these officials are sharing strategies...
Whether it is dining in a grove, participating in the harvest or simply tasting oils, tourists are escaping the cities to spend summer holidays among olives.
The 2023 Wine and Food Tourism Report showed a 37 percent increase in food-related travel experiences.
This month's Sicilia En Primeur showcased the diversity and quality of the Italian region's viticultural output, and also gave some indication of what the future may hold for its wine sector.
At the third edition of the national competition, farmhouses and olive oil producers compete to propose tourism experiences in breathtaking locations.