"The Chinese culture influences perfumers", David Huang, Robertet China
The fact that L’Oréal recently acquired a minority interest in the young high-end perfume Chinese brand Documents (闻献) confirms the growing interest in this developing category on the Chinese market. In late 2021, Puig took a stake in Scent Library (气味图书馆) and Firmenich signed a strategic partnership with Harmay (话梅), a new retail brand. The objective is to “support the development of new perfume brands, new concepts, new experiences, and new models”. Then, last June, Firmenich signed another strategic...
Source: premiumbeautynews.com