How King Is Growing Candy Crush Through Creator Partnerships
The game is seeking the next generation of players through its engagement strategy.
Source: adweek.com
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What can brands learn from gaming's best community managers?
The Drum Social is a weekly column from The Drum’s social media executive Amy Houston covering the latest social media trends, strategies and insights. Follow Amy @AmyCLHouston and join in the conversation #TheDrumSocial The Drum’s social media executive Amy Houston explores what brands can learn from gaming’s best community managers as part of our deep dive into gaming. Gaming, at its core, is built on community and culture, and as social media networks continue to grow, this combination undoubtedly creates a winning team. In any community, the underlying feeling is a sense of belongin...
Source: thedrum.com