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20something's senior strategist Asa Nowers advises brands on how they can level up and prepare for web3’s impact on gaming advertising.

Bookmark Article Dating sims have been around since the very early days of video gaming. Around 1992, to be precise, when the adult-themed game Dōkyūsei was released in Japan. The plot of Dōkyūsei involved walking around a town and trying to chat up various girls the (male) protagonist happens to meet. The aim of the game was to, well, have sex with them, basically. And that’s the format that dating sims have followed ever since. However, over the years that basic template has given rise to a whole host of absolutely bizarre variations, which are quite entertaining in their own right....

The Drum’s social media executive Amy Houston assesses the opportunities within gaming communities and, as part of our gaming deep dive, looks at how brands can prepare for what’s next.

The Drum Social is a weekly column from The Drum’s social media executive Amy Houston covering the latest social media trends, strategies and insights. Follow Amy @AmyCLHouston and join in the conversation #TheDrumSocial The Drum’s social media executive Amy Houston explores what brands can learn from gaming’s best community managers as part of our deep dive into gaming. Gaming, at its core, is built on community and culture, and as social media networks continue to grow, this combination undoubtedly creates a winning team. In any community, the underlying feeling is a sense of belongin...

Fall Guys Eat Through Their Feet Fall Guys lore players may not have been privy to: The Fall Guys beings known themselves as "Fall Guys" that inhabit your favorite stumbling rounds and courses eat through their feet. Not “with” their feet – “through” their feet, as in the absorb nutrients through their legs since they don’t have a mouth. This latest detail in the expanded lore of the Fall Guys universe was shared through the game’s Twitter account as most announcements are and puts a new perspective on the trials the Fall Guys inhabitants run through. The Fall Guys factoid w...