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PCA 2021: Rocky Patel Premium Cigars A couple of days ago I saw someone who works at Rocky Patel. He apologized for not responding to my emails about what new products the company was planning for the trade show. His explanation: one of our products is going to cause so much controversy we needed to have all of the ducks in a row. While many booths look and feel a lot different, one of the notable exceptions is the Rocky Patel Premium Cigars, Inc. booth. The tried and tested combination of a grid of display cases surrounded by lots of seating areas is back. It’s the same basic concept I’ve seen from Rocky Patel at every single PCA Convention & Trade Show I’ve been to, and I think it remains the most efficient booth for medium and large companies, both in money and time. ....