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Lockdown launch: Mooze 12% ABV gin alternative  Gin alternative Mooze was created during lockdown 2.0 when founder Mel Sims wanted to moderate her alcohol intake after her hospitality business was forced to close.  The 12% ABV, 18 calorie per serving, vegan-friendly pour is described as a “middle of the road” rather than “extreme” alternative to gin. It is also sugar and sweetener free.  The spirit goes through the same distillation process as gin, with its founder stating the 12% ABV means that the botanicals – juniper, cucumber, orange zest, clementine zest, macadamia nuts and ...

Upmarket soft drinks brand Square Root is mounting a £350k crowdfunding drive. The London-based brand will launch a Seedrs campaign next month with an eye to hiring a full-time head of sales and moving its drinks into cans.  It will offer up 7.2% of its equity, giving the business a pre-money valuation of £4.5m.  The raise comes ahead of the brand’s launch into an as-yet-unnamed major retailer next month. “We’ve been very heavily on-trade focused until now, although we’ve worked with smaller online retailers for a long time and are heavily invested in DTC” said co-founder Robyn ...

By Daniel Woolfson2021-01-25T11:44:00+00:00 Source: Square Root Grapefruit Hopped Iced Tea Soda is touted as combining Square Root’s ‘love of season fruits’ with the brewer’s hop expertise Adult soft drinks brand Square Root has teamed up with craft brewery Cloudwater for a new limited-edition soda. The collaborative Grapefruit Hopped Iced Tea soda is touted as combining Square Root’s “love of season fruits” with the brewer’s hop expertise, and was created at Square Root’s London facility. Made with simcoe and amarillo hops along with syrup and zest from Sicilian pink gra...