Kodak snaps up Rocket Licensing for UK, Eire, and European licensing programme – Licensing.biz
894 Views The iconic Kodak brand has snapped up Rocket Licensing as its licensing agency for the UK and Eire as well as Europe, as the firm begins to build a consumer products programme across the regions. In its role – marking a new step for Rocket, an expert in character, entertainment, and publishing licensing – who will focus the campaign on a range of categories including apparel, accessories, stationery (including arts and crafts), publishing, games and puzzles, and collaborations. The team will target a primarily adult and millennial audience and is looking to place product princi...
Source: licensing.biz
