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Earlier this year, Bob Born died at age 98 on Jan. 29. Hailed as “the Godfather of Peeps,” he was the Pennsylvania confectioner who masterminded an easier way to mass produce marshmallow globs transformed into the yellow sugarcoated Peeps, a staple of Easter baskets for so many decades.
Forget groundhog shadows and tulips. The first real signs of spring are bright yellow Peeps stocking the shelves at your local grocery store. Marshmallow Peeps are everyone’s favorite non-chocolate Easter candy — they even outsell jelly beans. Americans will eat 1.5 billion Marshmallow Peeps and Bunnies this spring, but what
Ira 'Bob' Born died in his home in Conshohocken, Pennsylvania, on Sunday. He was known as the 'Father of Peeps' for creating the machinery to automate the marshmallow process.
Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died. He was 98. Born's father, Sam
Born, a candy company executive known as the "Father of Peeps" for mechanizing the process to make marshmallow chicks, has died. He was 98.