Maybe Shock Value Does Work? Plus, We Meet A Trailblazing 'Walker.'
Mustard-based donuts, beer-infused sneakers, cheese cocktails… No, this episode isn’t about trying to gross you out. Rather, the hosts discuss recent marketing campaigns, collaborations and limited-edition merchandise involving legacy and small brands. This episode also features Dr. Emma Walker, the master blender for Johnnie Walker, answering a ten-pack of questions about her trailblazing role and the future of the iconic Scotch whisky brand.
Source: tasteradio.com