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Collecting and using viewer data is a delicate dance for broadcasters who want to understand their viewers without alienating them, said speakers on TVNewsCheck’s panel “How Data Will Redefine the TV/Audience Relationship,” at its TV2025 event in New York last week. Moreover, while viewers seem to appreciate some personalization and curation, they also like the […]
Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.
As it becomes easier to track conversion rates for ads on a broadcaster’s digital platform, marketers are earmarking more of their budgets for digital. In some cases, advertisers are scrapping linear ads altogether in favor of digital, but participants in the Best Practices for Generating Revenue panel of TVNewsCheck’s Streaming News 2021 event on Wednesday […]
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here. By TVN Staff | May 4, 2021 | 5:30 a.m. ET. Christian Divino Maggie Drake Leading executives in OTT monetization will share their insights into what buyers are looking for and the best places to find it in Best Practices for Generating Revenue, a panel discussion at TVNewsCheck’s Streaming News 2021: Optimizing Audience and Revenue, a ...