Don't buy the pressure to track Facebook ads on iOS 14.5
Don’t buy the pressure to track Facebook ads on iOS 14.5 Last week, Apple release iOS 14.5, and with it a new feature that has sent messengers to online advertisers: for the first time, users can tell apps not to track their activity on different sites and services. To prevent this, Facebook and Instagram iOS apps warn users that tracking keeps these platforms “free”. That is technically true; Facebook is an advertising company that earns money by displaying ads that its users click on. But the iOS 14.5 release marks the problem that Facebook can’t stop making money if it stops tracki...