New Cuban rum Eminente aims to show 'new side' to island
Eminente Reserva launches in Europe to show new side to Cuba and its rums
Source: thedrinksreport.com
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Moët Hennessy to 'challenge the usual perception of Cuban rum' with Eminente
The Drinks Business 15 February 2021 By Patrick Schmitt Luxury goods group Moët Hennessy is to âchallenge the usual perception of Cuban rumâ with the European launch of Eminente. The new brand, which is being officially launched in the UK now by the drinks division of LVMH, is a near £50 Cuban rum with a seven-year age statement thatâs been blended for sipping on its own; over ice or in cocktails. Speaking during an online launched of Eminente Reserva on Friday, co-founder of the top-end rum, Briac Dessertenne, said, âWe hope to challenge the usua...
Source: thedrinksbusiness.com