Rope Throwing News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> my boys and i, we are competitive shooters. and i was coming home one day and i'm like, you asked about a ah-ha moment and this was it because we all wear shooting glasses similar to these. and it enhances the colors. spi thought, man, if we could get a neon rope and do that, with that would be amazing. and it just really changed a lot of things. >> when it first came out, it absolutely exploded. everyone had to have the crazy colors. and i would say most of the industry, whether it's -- no matter what brand you go to now, everyone has something similar. but the company's biggest influencer...

Moment, and this was it. we all wear shooting glasses, similar to these, and it enhances the colors. i thought, man, if we could get a neon rope and do that, that'd be amazing. and it just really changed a lot of things. >> when it came out, it exploded. everyone had to have the bright, crazy colors. i'd say most of the industry, no matter what brand you go to now, everyone has something similar. >> but the company's biggest influencers have been and always will be their cowboy boot wearing, rope throwing, four customers. >> the industry has gotten bigger in the past couple years and we've lis...

Go to everyone has something similar. >> steve is always looking for inspiration from other industries because he says business is business. >> look at a lot of different ways people do business. i don't care if you're selling widgets or ropes or whatever, it's the business model is the same. i try to look and say you know, how could we adapt that to what we're doing. what would be different, what could we add to our product lines. >> but the company's biggest influencers have been and always will be their cowboy boot wearing rope throwing core customers. >> the ranching industry, it's gotten ...