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Detailed text transcripts for TV channel - MSNBC - 20151212:10:34:00

Together. it has been able to attract new business by constantly updating and growing. first up, their marketing. the internet open themd up to a new customer base. international ones. we realize the ranching and cattle industry and even rodeo is in way more countries than the united states. it might have a bigger presence in some of our areas here but everywhere throughout the united states there are throughout the world there is ranching and farming and they have a need for the product. the company is constantly on the lookout for the next big thing. the roping industry is just like a lot of other industries, it s who is out in front as far as innovation goes, and someone always needs to be looking for the next best thing. steve s always done a good job of trying that, trying inyou things a s venturing out. she says that rounding up what the next trend will be isn t an exact science. and some of it s going to be great and some terrible and we kind of have to market our ....

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Detailed text transcripts for TV channel - MSNBC - 20151212:10:36:00

Go to everyone has something similar. steve is always looking for inspiration from other industries because he says business is business. look at a lot of different ways people do business. i don t care if you re selling widgets or ropes or whatever, it s the business model is the same. i try to look and say you know, how could we adapt that to what we re doing. what would be different, what could we add to our product lines. but the company s biggest influencers have been and always will be their cowboy boot wearing rope throwing core customers. the ranching industry, it s gotten a lot bigger in the past couple years and we listened to a lot of our customers and kind of take what they think would be best for them. everything from the ropes being really soft to the ropes being a certain length. we try to adapt to the latest trends and get a product that they can use. and steve says the best way to know your product is to continue to be your own customer. you can t be in the ....

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Detailed text transcripts for TV channel - MSNBC - 20151212:10:31:00

Hi everyone. i m jj ramberg. welcome to your business the show dedicated to helping your small business grow. inspiration for a new start up or the next big product can come from anywhere if you are willing to think outside the box. that s what happened for the the owner of a rope making company who is lass soing up customers adapting ideas from other industries. growing up in idaho there s always been two constants in steve s life horses and business. i tell people it s a hobby gone bad. when he wasn t working at his father s business chances were you could find him at a rodeo. ....

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Detailed text transcripts for TV channel - MSNBC - 20151212:10:32:00

It was at one of those events that steve got his inspiration to start his own rope making company, cowboy cordage. i was in a college rodeo, and he had a horse for sale. so i went down and i was looking at the horse. he said you know, i think i sell this kind of rope that you guys use. i said really. yeah. could you show to the me? even though it was typically used for japanese fishing nets steve knew that the rope would be great for his rodeo needs with adjustments. the problem is those guys don t rope. we could give them specifications but it would come in too soft or too stiff, you know, not really in our specifications to use. i thought man, there s got to be a way to fix that so i actually invented a machine to run the rope through to make the rope no matter how bad it was we could fix it. his invention made it possible to customize the rope to specific needs and resalvage ....

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Detailed text transcripts for TV channel - MSNBC - 20151212:10:35:00

Through it. what s important is trying in the first place. and reacting quickly if it doesn t work. we try new things, if we throw it out there, nobody likes it we stop making it. that s what s great about a manufacturer. we can make a rope, i can make five crazy rope, if the nobody wants them we won t do it again. marketing isn t the only department that benefitted from some thinking outside of the box. one of their most successful products was inspired by one of steve s side hobbies. my boys and i, we are competitive shooters, and i was coming home one day and i m like you ask about aha moment. we all wear shooting glasses similar to these. it enhances the colors. i thought man, if we could get a neon rope and do that, that would be amazing. and it just really changed a lot of things. when it came out it exploded. everyone had to have the crazy colors. i would say most of the industry whether no matter what brand you ....

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