How Spotify collected personal stories during Covid-19 | News
UK – Researchers should focus on understanding people’s personal experiences of Covid-19 and avoid assumptions about how the pandemic was affecting people in different countries, Spotify and Sparkler have told the MRS Impact 2021 conference. In a virtual session led by streaming platform Spotify and digital insight and strategy consultancy Sparkler, delegates heard how a qualitative research project helped to understand changes in listening behaviour Spotify’s internal data had spotted. Dominika Mazur, senior user researcher, growth org, at Spotify, said: “When the pandemic hit, t...
Source: research-live.com