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Despite cool and soggy weather, thousands of visitors are expected to line up to see the floats from this year's Rose Parade up close in Pasadena.
Sunkist Growers and Tajín Seasonings have created an innovative and exciting display for the Rose Parade Floatfest in Pasadena, CA, on Jan. 1 and 2. The Sunkist-Tajín collaboration will extend to in-store promotions at select retail locations with sampling events and displays.
Sunkist Growers and Tajín Seasonings collaborate on Rose Parade® Floatfest