Cadbury Dairy Milk and global agency of record, VCCP has today launched its latest film ‘Garage’ which aims to shine a spotlight on the power of human generosity in small but meaningful moments. The new campaign, directed by celebrated Australian director Steve Rogers, will air in Australia and New
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Campaign from Outsider s James Rouse sees the brand tap into the age-old debate with the launch of #crispIN or #crispOUT
For years Walkers has sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT.
In a world where food debates rage on, crisps and sandwiches bring an unexpected unity to the nation, whether the crisps are placed inside the sandwich, or on the side of the plate. In the latest integrated campaign from VCCP, Walkers will encourage consumers to voice their opinions on their lunchtime sandwich habits and aims to build brand love around the British crisp sandwich across multiple channels.