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A CAMPAIGN to promote a town s independent businesses and encourage people to shop locally has been hailed as a huge success. Around the Town with Northallerton Rotary Club was launched in response to Covid-19 restrictions and the associated rise in internet shopping. Every fortnight by prior appointment, Rotarian Emma Biggs conducts an interview over Zoom with a different business owner or manager in Northallerton. The informal discussion usually explores the nature of the business, its relationship to the town, and its social media presence. At the end of each interview the business is asked to offer a raffle prize, agreed in advance. The interview is recorded and then posted on the Rotary Club’s Facebook page using Facebook’s video series feature which organises the videos into episodes. Each business shares the Facebook posts with its customers. ....