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35,000 feet up in an airplane, drinking a beer looking out the window. hit me like a ton of bricks. a bottle opener in the size of a lime. they think of corona. with that, an ultimate association to one brand. >> reporter: he went full-speed ahead on developing the business plan and researching the bottle opener market. >> within a week's time i basically had a really rough, rough, rough prototype and then at least from the there it kind of gave me a grasp what i was visualizing. >> reporter: once he had a workable prototype he filed for a patent, something that can be expensive and take years...

Researching the bottle opener market. within a week's time, i had a really rough, rough, rough prototype. from there, it gave me a grasp of what i was visualizing. >> staying close to the industry he knew. >> it wasn't like i said i have a great idea for a car part and i'm going to take it to market. by me sticking to what i know, i could fall back on my years of experience within the industry. it shortened the learning curve for me to move forward with this new invention especially from the production standpoint. >> with a workable prototype, he filed for a patent. it can be expensive and tak...