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Bunim/Murray Productions and Kreativ Inc. are teaming with Reddit and Adobe to launch an original five-day “competition and comedy” event, Photoshop Battles Live. The event marks the 10th anniversary of the ...
Why Reddit Spent Its Entire Marketing Budget on a 5-Second Super Bowl Ad The site wanted to encourage the growth it's seen from the GameStop debacle Reddit ran its first TV ad in this year's Super Bowl. Getty Images February 8, 2021 Over the past couple weeks, Reddit’s marketing team watched as a subset of its users went to battle with billion-dollar hedge funds and drew a flurry of international media coverage. As app downloads ticked upward and traffic to the site spiked, Reddit CMO Roxy Young knew the brand had a chance to do something big to keep the momentum going.
Reddit's 5-Second Super Bowl Ad Rallies Users, References GameStop Stock Drama Cynthia Littleton, provided by FacebookTwitterEmail Reddit surprised keen-eyed viewers of the Super Bowl in major markets with a five-second ad that referenced the company’s involvement in the recent stock market frenzy that enveloped GameStop and AMC Entertainment. The image-burnishing slate run by the Conde Nast-owned digital platform had to be paused to be read. The spot was not part of the national slate of advertisers for CBS’ Super Bowl LV telecast. But it did air on CBS O&Os and affiliates in nine of th...
Reddit really did run a Super Bowl ad -- and it referenced when its users disrupted Wall Street CNN 2/8/2021 By Amir Vera, CNN Business © From Reddit Reddit's Superbowl ad aired for about five seconds during the big game on Sunday, February 7, 2021. No, it wasn't a glitch — for some Super Bowl viewers, a Reddit commercial really did pop up on the screen. The spot, which was just five seconds, opened as if it were a car commercial, but then quickly then flashed to Reddit's orange and white logo, which was followed by a message. "If you're reading this, it means our bets ...
Reddit told Insider the ad "beautifully captures the heart of Reddit in our unique and brilliantly absurd tone."