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Invasive Asian carp is getting a new name and a public makeover to draw more eaters Keith Matheny, Detroit Free Press
Invasive Asian carp is getting new name and makeover to reel in more eaters
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DETROIT – Care for a plate of slimehead? How about some orange roughy?
It s the same fish, but one sounds much more palatable than the other. The U.S. National Marine Fisheries Service gave the slimehead a rebranding in the late 1970s in an effort to make the underused fish more marketable.
Now, Illinois officials and their partners want to give the invasive Asian carp threatening the Great Lakes a similar makeover. The goal: To grow the fish s image as a healthy, delicious, organic, sustainable food source which will, in turn, get more fishermen removing more tons of the fish from Illinois rivers just outside of Lake Michigan.