Coopers Brewery crafts new 'Forever Original' brand positioning via The Royals
February 1 2021, 10:40 am | BY Ricki Green | 12 Comments In its 159th year of quenching the thirst of Australians, Coopers Brewery has launched a new strategic direction and brand positioning – ‘Forever Original’ – in partnership with The Royals. ‘Forever Original’ puts the spotlight on Coopers’ origins as Australia’s original craft beer, first brewed in 1862, and communicates the brand’s relentless pursuit of never settling. It’s the first work from The Royals since winning the account last year. The launch kicks off with a national out-of-home campaign, featuri...
Source: campaignbrief.com