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Little Black Book, Special Australia has been appointed Cooper's creative agency to build on their successful 'Forever Original' branding

Australia’s largest independent family-owned brewery Coopers has appointed Special Australia as their creative agency following a competitive pitch process. Building on Coopers’ successful Forever Original brand positioning, unveiled in recent years, Special unlocked a unique way to forge a de

Building on Forever Original brand positioning.

February 1 2021, 10:40 am | BY Ricki Green | 12 Comments In its 159th year of quenching the thirst of Australians, Coopers Brewery has launched a new strategic direction and brand positioning – ‘Forever Original’ – in partnership with The Royals.   ‘Forever Original’ puts the spotlight on Coopers’ origins as Australia’s original craft beer, first brewed in 1862, and communicates the brand’s relentless pursuit of never settling. It’s the first work from The Royals since winning the account last year. The launch kicks off with a national out-of-home campaign, featuri...

February 1, 2021 9:09 Independent brewer Coopers Brewery has unveiled a new strategic direction and brand positioning, ‘Forever Original’, in the first work undertaken by independent agency The Royals. Appointed as the masterbrand strategy and creative agency for Coopers in mid-2020, The Royals have  launched a national out of home campaign for the beer, with the Coopers bottles and cans at its centre. Tim Cooper and Melanie Cooper Coopers Brewery was founded by Thomas Coopers in 1862, and the new out of home assets include headlines like ‘Forever Original since 1862’. ADVERTISEMENT...