Coopers unveils 'Forever Original' positioning in first work from The Royals
February 1, 2021 9:09 Independent brewer Coopers Brewery has unveiled a new strategic direction and brand positioning, ‘Forever Original’, in the first work undertaken by independent agency The Royals. Appointed as the masterbrand strategy and creative agency for Coopers in mid-2020, The Royals have launched a national out of home campaign for the beer, with the Coopers bottles and cans at its centre. Tim Cooper and Melanie Cooper Coopers Brewery was founded by Thomas Coopers in 1862, and the new out of home assets include headlines like ‘Forever Original since 1862’. ADVERTISEMENT...
Source: mumbrella.com.au