Rubicon Raw Boardmasters on-pack promo
Rubicon Raw is celebrating its third year as the Exclusive Energy Partner of Boardmasters, with the launch of a new on-pack promotion to win one of 30
Source: talkingretail.com
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AG Barr issues Irn-Bru delivery warning as profits hit record
By Scott Wright
Source: heraldscotland.com
Rubicon expands portfolio with energy drink range
Rubicon expands portfolio with energy drink range Print 11th February 2021 Barr Soft Drinks is expanding into the energy drink category with Rubicon Raw, in a move designed to “meet the needs of today’s developing energy consumers”. The Rubicon Raw range consists of three flavours – Raspberry & Blueberry, Orange & Mango, and Cherry & Pomegranate – and will roll-out into depots from 22 February. The 500ml cans will be available in plain and price-marked packs with an RRP of £1.29, supported by a range of in-store and in-depot tools to “signpost the category and engage shoppers at...
Source: talkingretail.com