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When it comes to turning 30, it is safe to say that the country is divided on whether this milestone is positive or negative. Many, understandably, fear the end of their 20s, seeing it as a reminder of their youth slipping away. However, scores of people welcome the big 3-0 and see the change as
Agency model: how influencer agencies are evolving in the competitive space Not all influencer marketing agencies are the same. And with more than 1,000 of them having sprung up since the industry really took off, we attempt to make sense of this increasingly competitive space with a look at some of the many different models out there. In 2014, with influencer marketing still in its infancy, brands were just beginning to tentatively dip their toes into the space and work with social media stars on YouTube and Instagram. Few of those early adopters could have predic...