How the streaming wars created a $34 billion cottage industry
Product placement is hardly new - but the deluge of content from the streaming wars has created an entirely new genre of it, and it’s worth billions.
Source: afr.com
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Product placement is hardly new - but the deluge of content from the streaming wars has created an entirely new genre of it, and it’s worth billions.
As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.