Hootsuite acquires Sparkcentral to boost social media customer service
Hootsuite acquires Sparkcentral to boost social media customer service Hootsuite, the social media management software firm, has acquired Sparkcentral, a digital customer service start-up. Sparkcentral, which has raised more than $37m from investors, builds tools for businesses to connect with customers through messaging apps such as WhatsApp and Facebook Messenger. It counts Slack, Air Canada and Uber-owned ride-hailing outfit Careem among its clients. Hootsuite chief executive Tom Keiser said there is a growing demand for communicating with customers through social media, especially amid th...