Proper joins forces with Eat Real in new Exponent healthier snacking play
By Edward Devlin2021-01-22T09:02:00+00:00 PE firm Exponent has grabbed a majority stake in snack maker Proper to build a powerhouse competitor in the better-for-you snacking category. A new company to combine Proper with its Eat Real brand will be created under a new joint CEO, The Grocer can reveal. The deal, for an undisclosed price, is expected to complete in late February, with Chris Schulze-Melander, current CEO of Ecover maker People Against Dirty, leading the new company from the beginning of March. Mike Hedges, former Tyrrells MD who joined Proper as CEO in 2018, will oversee the tr...
Source: thegrocer.co.uk